WINN - Wood Innovation Lab

Driving Wood Innovation Forward

At Wood Innovation Lab, we focus on applied research to develop new technologies for the woodworking industry. We aim to enhance the use of wood in innovative ways.

Meet Our Expertise-driven Team

Holzmanufaktur Auer, Baumstark, and the MCI form the core partnership of this institute, combining complementary strengths in craftsmanship, industry collaboration, and scientific research.

Holzmanufaktur und Vitrinenbau Auer Gmbh

A leading Tirol-based specialist for high-end interior design and bespoke furniture, combining traditional craftsmanship with advanced digital fabrication, innovation, and complex project delivery in international markets

Baumstark

A collaborative association of selected master carpentry companies focused on developing and promoting premium, locally sourced woodworking products through shared expertise, advanced technologies, and international networks

MCI Management Center Innsbruck

An internationally oriented university in Innsbruck that merges applied research, entrepreneurship, and innovation, providing academic expertise in management, technology, and solution-driven research for industry collaboration.

Meet Our Founder

Thomas Auer is the founder and driving force behind the research institute, shaping it with a clear vision for uniting advanced digital technologies, material innovation, and traditional craftsmanship. Building on the multi-generation heritage of Holzmanufaktur Auer, he combines deep hands-on expertise in high-end interior construction with international experience and strategic leadership. His goal is to establish a pioneering environment where research, industry, and education merge to create new standards for the future of woodworking, design, and fabrication

Wolfram Allinger is the president of Baumstark and a leading voice in advancing high-quality woodworking through innovation and collaboration. With extensive experience across the carpentry and design sectors, he champions cross-industry partnerships and the development of forward-looking technologies. His leadership strengthens Baumstark’s mission to elevate craftsmanship, support regional value creation, and connect traditional expertise with modern, research-driven approaches.

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Antje Bierwisch is a professor at MCI specializing in future trends, strategic insight, and innovation foresight. As head of the UNESCO Chair for Future Studies, she leads research on emerging technologies, societal developments, and long-term strategic planning. Her expertise supports organizations in navigating change, identifying opportunities, and shaping resilient, forward-looking strategies.